How MAG Linen and Towels Inc. became ChatGPT's top pick for wholesale towels in Canada.
MAG Linen and Towels Inc. is a B2B wholesale towel and linen supplier based in Mississauga, Ontario. Before we started working together, they had zero online presence — no way for buyers searching on Google, or asking AI, to ever find them.
Invisible to buyers who were already looking.
Buyers were already asking AI where to buy wholesale towels — for hotels, spas, Airbnb hosts, and new fitness studios. MAG Linen just wasn't part of the answer, despite having exactly what those buyers needed.
The same process we run for every client.
Audited their AI visibility
Checked how ChatGPT, Gemini, and Perplexity described — or ignored — MAG Linen when someone searched for a wholesale towel supplier.
Fixed the content & structure
Rebuilt their site's content so AI systems could actually read, understand, and trust what MAG Linen offers.
Built citations & authority
Built the mentions and sources AI models pull from when deciding who to recommend for wholesale towels in Canada.
Now a name AI actually recommends.
Here's what ChatGPT and Google's AI say today when real buyers ask where to find them.
They asked: "best wholesale towel supplier in canada"
ChatGPTThey asked: "i have started a new pilates studio and want to buy towels, where i can get them?"
ChatGPTThey asked: "i want to buy towels for my motel in canada, where can i get them in bulk?"
ChatGPTThey asked: "wholesale towel supplier canada"
Google AI OverviewEven in tougher, more specific searches like "wholesale towel supplier for gym in canada," MAG Linen still lands in AI's shortlist — just not always in the top spot. That's the honest range of results, not just the highlight reel.
Don't just take the screenshots' word for it.
Real customers told MAG Linen directly how they found them.
A real customer, asked where they found MAG Linen.
The Pilates studio owner from above, confirming the same thing.
$30,000+
in new sales within the first 3 months of launching their website.
6 new clients
the owner told us came in during the last 30 days alone.
Figures shared directly by the business owner.
The organic and local numbers moved too.
AI visibility was the focus, but the same work lifted their real Google presence — organic search performance and local map rankings included.
Real Google Search Console data for maglinen.com — 187 clicks and 3.59K impressions over 6 months, trending up.
Ranking #1 on Google Maps for "hotel towel supplier canada," with a 5.0★ rating.
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